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NEW YORK Although some recent consumer research indicates that you’ll still need a crowbar to pry open the majority of shoppers wallets, the ORC Guideline reports that many Americans are willing to part with their precious dollars to support eco-friendly initiatives.
The national survey, released yesterday, found that a product’s “energy footprint” influences 77 percent of consumer purchasing decisions, with 76 percent willing to pay more for environmentally friendly products. The study polled 1,004 employed adults living in private households May 1-4 via telephone.
Green
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