Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.
Who knew paint could sound so good? Behr did.
The paint manufacturer is hopping on board the ASMR train, releasing a nearly five-minute-long video filled with all the satisfying sounds associated with paint—the pop of a paint can lid, the soothing swish of a brushstroke, the calming whirl of a stick in paint.
ASMR, if you’re not familiar, stands for autonomous sensory meridian response—which means that pleasure-filled, tingling sensation you get when you hear or see something that sounds soothing and relaxes you.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in