Behr's ASMR Video Introduces You to the Soothing Sounds of Painting

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Who knew paint could sound so good? Behr did.

The paint manufacturer is hopping on board the ASMR train, releasing a nearly five-minute-long video filled with all the satisfying sounds associated with paint—the pop of a paint can lid, the soothing swish of a brushstroke, the calming whirl of a stick in paint.

ASMR, if you’re not familiar, stands for autonomous sensory meridian response—which means that pleasure-filled, tingling sensation you get when you hear or see something that sounds soothing and relaxes you.



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