Behind the Ever-Growing Guinness Community

The beverage brand's global brand director Gráinne Wafer discusses the continued love from consumers and the intention to grow that further in coming years

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

Three words guide the core brand values of one of the world’s most recognizable beverages: “power,” “goodness” and “communion” and—when the world’s pubs and bars were forced shut during the pandemic—famous Irish stout Guinness learned just how important the tradition of drinking “the black stuff” was to many people globally.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in