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McCann Erickson and 72 and Sunny kept things real in “Jump Rope,” a Frank Budgen-helmed spot for Xbox 360. But that doesn’t mean things were simple: They shot 30- and 60-second one-take spots (with no special effects) of a variety of people jumping with a double dutch rope. Jump rope experts from all over the country, recruited through a casting call, participated in the four-day shoot at a parking lot in New York, which included two days of rehearsal.

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