Behind The Scenes

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Six production companies had three weeks to create short films for Arnold in Boston that highlight each of the Passat’s 120 features, which began going up on Volkswagen’s Passat site last month. Production companies including Curious Pictures and Brand New School, both in New York, each contributed about 15 seconds of film representing a Passat feature. In one, side curtain airbags are demonstrated by a man with an Afro getting hit on the side of his head with a ball.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in