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Yes, Snapple Lady Wendy returns as a voiceover in new Snapple ads, which break today, but the non-actors in the spots are the true stars. In the ads, real people ranging from a school principal to an auto mechanic say why they love Snapple (“very tingly,” relates one)—then their friends and co-workers say why they love the stars. Cliff Freeman and Partners created the campaign by searching for actual Snapple lovers—finding them from fan e-mails and letters as well as on the street.
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