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In Bartle Bogle Hegarty’s new Levi’s spot, which broke last week, a dog chases down a woman, pulls off her jeans and returns them to her boyfriend. The simple plot was made more complicated by one diva on the three-day August shoot in Los Angeles: the dog. The canine—a mutt selected from hundreds for the Traktor-directed spot because of his temperament and look, says Thomas Hayo, group creative director of the New York shop—was standoffish on set.

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