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To elicit heartfelt scowls, smiles and open-mouthed stares from a crowd gathered to hear the “Truth,” Arnold and Crispin Porter + Bogusky took the reality-TV route for their latest American Legacy Foundation campaign, “Crazyworld.” First the Boston and Miami shops—which share the $50-60 million account—conjured a carnival-like atmosphere at the pier in Santa Monica, Calif., and at a farmer’s market in Torrance, with a contortionist, street performers and stilt walkers doing their thing near a large sign with blinking lights.
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