Behind Radio Flyer's New TV Ads

Classic red wagon brand playing for scooter market

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

This month, Radio Flyer started airing TV commercials for the first time in more than 20 years. But that doesn't mean you'll be seeing more of its iconic red wagons on your tube. Instead, the brand is using its media buys to peddle products it's less known for: two-wheel scooters.

"Our market share in two-wheel scooters isn't that big and we're aggressively going after that category," said "chief wagon officer" Robert Pasin, whose grandfather Antonio Pasin founded the company in 1917.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in