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After what has been a difficult year for AB Inbev-owned beer brand Corona thanks to its name, the brand has released a multisensory campaign to inspire people to rediscover the outdoors again.
Launched in the U.K. on March 29, the “From the Natural World” campaign aims to encourage people to enjoy the world again, featuring the tagline: “Only a world like this can make a beer like this.”
The visuals promote escapism and use creative editing to evoke the brand’s connection to nature.
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