Bed Bath & Beyond Wants You to Zen Out in Your Bathroom With Haven

It’s one of 8 private label brands planned for 2021

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Bed Bath & Beyond has announced the launch of Haven, a new private label brand and the second of eight planned for 2021.

The retailer describes Haven as a line of “modern, spa-inspired bath essentials designed to help you create a tranquil bathroom space to escape the noise of daily life and find serenity within the walls of your own home.”

It follows the company’s March launch of bath and bedding brand Nestwell.

Minimalist products, tranquil and muted patterns

According to the company, Haven features 100% organic cotton bath towels and 100% organic linen kimono robes, as well as rugs, shower curtains, furniture, accessories and storage solutions.

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