Bed Bath & Beyond Wants You to Zen Out in Your Bathroom With Haven

It’s one of 8 private label brands planned for 2021

The spa-inspired products
The spa-inspired products "help you create a tranquil bathroom space," according to Bed Bath & Beyond. Bed Bath & Beyond

Bed Bath & Beyond has announced the launch of Haven, a new private label brand and the second of eight planned for 2021.

@lisalacy lisa.lacy@adweek.com Lisa Lacy is Adweek's Commerce Editor.