Bed Bath & Beyond's New Design Service Brings the Dorm Room Home

In a difficult back-to-school season, the home goods retailer looks to stand out

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

For students who will be missing out on the dorm experience this fall, Bed Bath & Beyond has a solution.

Today, the retailer launched College From Home, a new service to help the many students who will be studying online this fall redesign their bedrooms to capture as much of the university experience as possible.

“One of the things we were hearing quite a bit, in particular from parents, is that they really didn’t want their daughter or son to miss out on having the college shopping experience,” said Cindy

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in