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Bed Bath & Beyond today unveiled what chief brand officer Cindy Davis described as one of the largest—if not the largest— brand campaigns in the retailer’s history, featuring the new tagline “Home, Happier.”
“It’s one of the most comprehensive campaigns we’ve ever done,” she said.
It is also the first under Davis, who was hired last May as part of an overhaul of the C-suite by CEO Mark Tritton, who was charged with turning around the brand.
Fifty years in the business
The all-encompassing national television ad campaign was one of the primary reasons Tritton brought in Davis, said Eric Mangan, director of communications at Bed Bath & Beyond.
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