Bed, Bath & Beyond Appoints L Brands Exec as New Chief Brand Officer

Cindy Davis will also serve as president of online interior design service Decorist

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Bed, Bath & Beyond has appointed L Brands exec Cindy Davis as chief brand officer and executive vice president. Davis will also serve as president of the company’s online interior design service, Decorist.

Davis currently serves as evp and chief digital marketing officer for L Brands, and will join Bed, Bath & Beyond officially on May 26, reporting directly to president and CEO Mark Tritton.

“Cindy has an incredible track record leading brand strategy, digital and consumer insights for some of the largest and most beloved brands in the country,” Tritton said in a statement.

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