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Belly flopping, Val Klimer and the world’s largest potato are just a few items posted at Becks.com today. This is all part of “The Daily Different,” a new blog created by the imported beer maker.
The brand interviewed more than 1,000 people to find the right personality. It picked British standup comedian Darius Davies from London to serve as the voice of the brand. The effort ties into Beck’s overall brand positioning of “Different by Choice” created by Euro RSCG 4D, Amsterdam.
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