Beck's Global Business Shifts to Lowe

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NEW YORK Lowe has landed global creative duties on InBev’s Beck’s beer after a review, the agency has confirmed. The brand’s annual worldwide media spending is estimated at $40-50 million.

Lowe is an InBev roster shop that already handled Stella Artois globally.

The Interpublic Group agency bested two other contenders to land the business.

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