Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK Lowe has landed global creative duties on InBev’s Beck’s beer after a review, the agency has confirmed. The brand’s annual worldwide media spending is estimated at $40-50 million.
Lowe is an InBev roster shop that already handled Stella Artois globally.
The Interpublic Group agency bested two other contenders to land the business. Sources identified the other shops as Publicis Groupe’s Leo Burnett in London and IPG’s McCann Erickson in Hamburg, Germany.
InBev reviewed the account less than a year after awarding it to Ground Zero in Los Angeles.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in