LOS ANGELES - Caroline Beck, Stein Robaire Helm's executive vp/director of client services and a key member of the agency's management team, l" /> Beck Departs SRH, Is Expected To Join Starsight Telecast <b>By Kathy Tyre</b><br clear="none"/><br clear="none"/>LOS ANGELES - Caroline Beck, Stein Robaire Helm's executive vp/director of client services and a key member of the agency's management team, l
LOS ANGELES - Caroline Beck, Stein Robaire Helm's executive vp/director of client services and a key member of the agency's management team, l" />
LOS ANGELES - Caroline Beck, Stein Robaire Helm's executive vp/director of client services and a key member of the agency's management team, l" />

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Beck Departs SRH, Is Expected To Join Starsight Telecast By Kathy Tyre

LOS ANGELES - Caroline Beck, Stein Robaire Helm's executive vp/director of client services and a key member of the agency's management team, l

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Beck, who is expected to join Fremont, Calif.-based SRH client Starsight Telecast as marketing communications manager, will not be replaced. Agency president Greg Helm said that he will take over as director of account management and will also hire a management supervisor. Beck’s strategic planning duties will be filled by Jerry Schweitzer, recently hired as senior vp, director of strategic planning.
Beck, reached at home, declined comment on her departure and said her plans to join Starsight had not been firmed up.
‘She got lured away, writing a wonderful marketing plan for our client,’ said Helm.
Helm hired Beck in late 1991 to...

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