Beber Silverstein's 'Bob' Begins Second Decade

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Florida Power & Light’s signature “Bob from FPL” campaign has celebrated its 10th anniversary.

Bob, a TV interviewer created by the Beber Silverstein Group to put a human face on the Juno Beach, Fla.-based utility, has grown into a South Florida icon.

“To go 10 years with a campaign that represents the core values of a company and meets the needs of the consumer is rare,” said Jennifer Beber, president of the Miami shop.

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