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ATLANTA The Palm Beach County (Fla.) Convention and Visitors Bureau is set to launch a multilingual print advertising campaign March 31.
Work from Beber Silverstein in Miami targets travelers in the U.S., Canada, Latin America and Europe in general-interest and specialty publications such as Better Homes and Gardens, Good Housekeeping, Ladies’ Home Journal, National Geo Traveler, New York, Reader’s Digest, Travel & Leisure, Travel Agent and Recommend.
Dubbed “Retro,” one print execution shows a beautiful woman in white gloves and head scarf driving a 1950s-style convertible along the beach.
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