Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK Alec Gerster, global chairman and CEO of Interpublic Group’s Initiative, will retire March 1. His successor is Richard Beaven, the shop’s North American CEO, the agency has confirmed.
Gerster joined Initiative in 2002 after a 30-year career at Grey Global, where he last served as CEO of Grey’s MediaCom unit.
Beaven was hired in 2006 and has overseen an 18-month growth spurt during which close to $2 billion in new business has migrated to the shop’s North American client roster, topped by this month’s $800 million Hyundai/Kia win.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in