Beauty: Kiehl's Since 1851 President Chris Salgardo

Forget advertising—he shows why doing good is good for a brand

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Lots of company presidents do “cause marketing.” Yet few go to the length of Kiehl’s Since 1851’s Chris Salgardo, who saddled up his Harley, spent six days riding all over New England with a bunch of celebrities, and then gave $100,000 to the American Foundation for AIDS Research. “Every company capable of writing a check should write one,” Salgardo says.

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