P&G Marketer to Enter the Seminary
NEW YORK–On April 1, longtime Procter & Gamble executive Denis Beausejour will step down from his post as vp, marketing at its global-beauty-care and North American units to pursue personal interests.
A company representative confirmed that Beausejour, who oversaw an ad budget of $2 billion, is entering a Christian Ministry seminary.
It is unclear if a replacement will be named. In recent months, Beausejour had been focusing on Reflect.com, an online purveyor of customized beauty-care items and services, primarily owned by P&G.
Former Hasbro U.S. president Ginger Kent will assume his responsibilities there, the representative said. Kent had been appointed to the CEO post at Reflect.com and joined its board of directors at the end of last year.
P&G’s primary U.S. ad agencies are Saatchi & Saatchi, D’Arcy Masius Benton & Bowles, Grey Advertising and Leo Burnett.
Deutsch handles Reflect.com.
Beausejour’s resignation follows P&G’s decision to abandon takeover discussions with Warner-Lambert and its proposed merger partner, American Home Products.
That deal would have been unprecedented for P&G, which has relied largely on its own product-development infrastructure for new-business pursuits.
A union of the three companies “could have been a blockbuster combination of technology, marketing and scale capabilities,” P&G’s chief, Durk Jager, said last week. The talks were halted after P&G’s stockprice dropped on worries that the potential triple merger would pose too great a financial risk.
Jager has vowed to shake up the rather staid P&G–streamlining its product-development process and its ad-agency relationships.