Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Beats by Dre has signed its first deal with a college athlete, making Shedeur Sanders its youngest-ever spokesperson and continuing to layer in activism with its advertising.
The first spot with Sanders-—19-year-old quarterback at Jackson State and son of legendary former NFL star Deion Sanders—centers on the player’s decision to attend a Historically Black College when he had been aggressively courted by a number of high-profile schools.
“The choices I make? They matter,” Sanders says in the spot.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in