The Beat Goes On

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LL Cool J raps, “The taste of originality.” Sultry Spanish pop star Paulina Rubio sings, “Salutes individuality.” A product name is mentioned several times, the tune is catchy, but—to paraphrase another ditty—this is not your father’s jingle.

These are the latest executions of the “Be You” campaign, which updates Dr Pepper’s 1999 jingle, “Dr Pepper makes the world taste better,” by using celebrities and pop stars to reach Latino and African American audiences.

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