A Bear Will Eat One of These 5 Guys in a PSA Tackling Sexual Assault

'It's On Us' partners with College Humor

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

It's On Us, the White House initiative to fight sexual assault on college campuses, has partnered with College Humor to take an unusual approach to its new awareness campaign. It's asking, "If a bear was attacking one in five of your friends, you'd do something to stop it, right?" 

This PSA takes the well-known statistic that one in five women will be sexually assaulted by the time she finishes college and applies it five dudes hanging out in a friend's man cave.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in