Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Teddy Ruxpin, the talking teddy bear that became a must-have Christmas gift in the late 1980s, has sired an heir.
The Wabi Bear, due out in late 2003 and backed by a$5 million ad push, uses a toll-free phone number to let kids hear a message from their parents or pre-recorded content like lullabies.
A campaign to support the launch from Wabi Inc. is being developed by San Francisco’s Kirshenbaum Bond & Partners West, which won a review that included three other California shops.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in