Beansprout Puts $12 Mil. Integrated Account in Play

Beansprout Networks, an online service offering information and products for parents, pediatricians and child-care professionals, is seeking an agency for its $12 million account.
The Cambridge, Mass., client plans a consumer rollout next year.
Lisa Hanna-Valone, the Internet company’s marketing director, said it is looking for an advertising agency to join as a partner to work with a budget of over a million dollars per month for an integrated campaign.

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