Beansprout Puts $12 Mil. Integrated Account in Play

Beansprout Networks, an online service offering information and products for parents, pediatricians and child-care professionals, is seeking an agency for its $12 million account.
The Cambridge, Mass., client plans a consumer rollout next year.
Lisa Hanna-Valone, the Internet company’s marketing director, said it is looking for an advertising agency to join as a partner to work with a budget of over a million dollars per month for an integrated campaign. Creative acumen and integrated capabilities are key
criteria in the search, according to Hanna-Valone.
Beansprout, which is privately held, is backed by Domain Associates, Chase Capital Partners and Delphi Ventures. –David Gianatasi