Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Whipping boy of anti-corporate crusaders, poster child for the Malling of America, Starbucks could use a hyped-up überfan spokesman like John Winter Smith.
Who better to humanize the end lessly replicating chain than a guy who’s managed to visit three-quarters of its stores—2,850 at last count? Like Subway’s Jared Fogle before him, Smith is on a mission. The 30-year-old Texan computer programmer never could pass up a short with two sugars. In recent years he’s logged 240,000 miles in his ’97 Acura to worship at as many Starbucks altars as possible.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in