Beam Positions Sour Schnapps as Martini Mixer

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Young & Rubicam promotes DeKuyper Pucker Schnapps as a key mixer for martinis in a new print campaign for the Jim Beam brand.

One of four executions will break in the September issues of US Weekly, which hits newsstands Aug. 24. A second round of executions will appear in US Weekly’s October issues.

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