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The Missouri Lottery last week tapped Barkley & Evergreen, Kansas City, Mo., as its new agency of record.
The agency will sign a three-year contract, with the possibility of two one-year extensions, said Alan Barnes, the lottery’s general services manager. Annual media spending is about $7.5 million, but the state valued the total account at about $12 million annually.
The agency topped four-year incumbent Bernstein-Rein Advertising and Valentine Radford Communications, both in Kansas City, and Louis London in St.
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