BDM Sees Strength in Numbers

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.




Gotlieb’s Departure Resurrected Burnett, MacManus Talks
CHICAGO–During Labor Day weekend vacation at Cape Cod, Mass., Roger Haupt was preoccupied with reports that MediaVest Worldwide chief Irwin Gotlieb had left MacManus to join WPP.
What if, he asked his wife as they strolled on the beach, Burnett and Dentsu, which had been in lengthy negotiations to form an alliance, invited The MacManus Group into their proposed partnership?
A year earlier, the Burnett executive had been negotiating a merger between the agency’s Starcom media unit and MediaVest.





AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in