BDM Sees Strength in Numbers




Gotlieb’s Departure Resurrected Burnett, MacManus Talks
CHICAGO–During Labor Day weekend vacation at Cape Cod, Mass., Roger Haupt was preoccupied with reports that MediaVest Worldwide chief Irwin Gotlieb had left MacManus to join WPP.
What if, he asked his wife as they strolled on the beach, Burnett and Dentsu, which had been in lengthy negotiations to form an alliance, invited The MacManus Group into their proposed partnership?
A year earlier, the Burnett executive had been negotiating a merger between the agency’s Starcom media unit and MediaVest.

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