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In its sixth month, DDB Worldwide chairman Keith Reinhard’s business diplomacy group
has a new name, more board members and, for the first time, some specific ideas for combating anti-Americanism.
Joining Reinhard, Saatchi & Saatchi vice chairman Tim Love, Grey Worldwide CEO Steve Blamer, TBWA Worldwide account director John McNeel and McCann WorldGroup evp of research Joe Plummer on the board of what is now called Business for Diplomatic Action are McCann account executive Hashem Bajwa; Alan Siegel, chairman, Siegel & Gale; and Grey CMO Nancy Bachrach, among others.
In addition, Reinhard said BDA’s first two actions have been approved by the board: a dinner for corporate CEOs April 27 to solicit participation in the group, and a “world citizen’s guide,” now in production at Southern Methodist University.
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