Bcom3 Unifies Its Ethnic Units

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Bcom3 Group’s new multicultural brands, Pangea and Tapestry, were formed to tap the U.S. ethnic market but could branch out globally, an executive with the holding company said.

“This concept can work in any country where there’s a significantly diverse population,” said Arthur Selkowitz, vice chairman and chief client officer of Bcom3, who will be an adviser for the unit.

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