Bcom3 to Merge I-Units

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CHICAGO–Bcom3 is merging its interactive units, Giant Step and Novo under the Novo banner in the U.S. and slashing staff by 30 percent, according to a representative for the Chicago-based holding company

Giant Step in May laid off about a quarter of its 230-member staff, leaving approximately 180 workers. Novo had a staff of about 300.

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