BC Dairy "Mousetrap"

Talk about building, if not a better mousetrap, than the scariest one ever created. As part of a series of Internet spots promoting the British Columbia Dairy Association, this little film is hilarious and creepy — and well written and well executed. Thanks to the wonders of puppetry and stop-motion animation by Bent Image Lab (Tribal DDB Vancouver is the agency), we see a mouse wandering out of his hole as we get a close-up of the world’s creepiest eyeball, gnarliest little pointy teeth and spongiest tongue.