BBL’s Win Streak Helps Diversify Its Client Roster

BBL Advertising has added $2 million in combined billings from CMG Telecommunications and
The Acton, Mass., shop won both clients after reviews of undisclosed agencies; neither had an incumbent, said BBL president Barbara Sabran.
The wins are key for BBL because they diversify the high-tech agency’s client mix into and consumer markets and provide integrated services opportunities, Sabran said.
CMG, Nashua, N.H., provides technology that allows cellular phones and other portable communications devices to access Web-based information in real time. Boston-based startup HelpHorizons, a project client of BBL, will maintain a soon-to-launch Web site that provides consumer interaction with mental health professionals.
–David Gianatasio