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Founders Adjust Titles, Name Fisler CD
BOSTON–Joan Bachenheimer, co-founder of BBK, has turned over creative reins after eight years to Parke Fisler as part of a senior-level reorganization.
Bachenheimer assumes the title of chief executive officer and director of strategic strategies, while co-founder Bonnie Brescia, who had been executive vice president, takes the previously unused title of president.
Fisler, formerly the director of strategic services and a copywriter, has been with the Newton, Mass., shop for four years, working on accounts such as Syngergy Health & Fitness.
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