BBH Scoops Up Domani, as Agencies Acquire Digital Shops to Boost Offerings

Buying and building

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With its purchase of the digital agency Domani, BBH becomes the latest creative agency to use an outside acquisition to accelerate its digital growth.

Domani is a 14-year-old Brooklyn shop whose clients have included VH1, Random House, Sony, Coca-Cola, Estee Lauder and Starwood Resorts. Its purchase will boost BBH's digital offerings, the Publicis Groupe agency network said.

BBH not only gets Domani, which will operate under its own name as a separate unit, but also adds the shop's founder and president Jonathan Hills to BBH senior management.

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