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Bartle Bogle Hegarty in New York has named Ben Malbon, founder of BBH Labs, executive director of innovation.
The role is a new agency-wide position, said Greg Andersen, CEO of BBH, meant to foster innovation around brand platforms, agency partnerships and internal processes throughout the agency.
Malbon also continues to maintain oversight for BBH Labs, a well-regarded brand innovations unit.
“For us, taking the founder of BBH Labs — once sitting on the outside of the agency and putting him right into the heart of the agency — reinforces our position as a creative company rather than a company with a creative department,” said Andersen.
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