BBH, McCann Compete for Investment Firm

BOSTON Two New York-based agencies, Publicis Groupe’s Bartle Bogle Hegarty and Interpublic Group’s McCann Erickson, have emerged as finalists in the review for the ad account of investment house BrownCo, according to Pile and Co., the consulting company overseeing the search.

The client here, a J.P. Morgan Chase company, spends about $10 million annually on ads, and tapped independent Via in Portland, Maine, in December 2002 following a review. Via did not participate this time around.

Via launched a television and print campaign for BrownCo last June, touting a name change (from Brown & Co.) and introducing the theme, “You know what you want. We get it.” Documentary filmmaker Errol Morris directed the TV ads. The effort targeted experienced investors who know how to trade online.