BBH Makes Another Media-Centric Hire

Bartle Bogle Hegarty, in an ongoing drive to evolve its media practice, has hired Lowe director of planning Greg Andersen in the new role of head of engagement planning in New York. New York becomes the second BBH office to create such a role, after London hired Kevin Brown as director of engagement planning last year.

Andersen, who starts Monday, succeeds media director Barry Lowenthal, who left in February for MDC Partners’ The Media Kitchen. Under Andersen, the 10-person department will expand and have greater and earlier influence in the creative development process, CEO Gwyn Jones said. “We’re talking about it as our fourth core discipline,” added global head of strategic planning Emma Cookson, also based in New York. “This is a discipline to shape ideas, not just place them.”

Andersen, 38, joins a top management team that includes Jones, Cookson, executive creative director Kevin Roddy and chairman Steve Harty, an ex-colleague from Lowe’s Plus Consulting Group who initially suggested Andersen for the post. He will report to Jones.

In hiring Andersen, Jones cited his progressive, “future-focused” outlook on the industry and “fairly unique experience set.” (At Interpublic Group’s Lowe, New York, where he spent four years, Andersen worked in account management and channel planning before taking charge of the shop’s 16-person account planning department last year.)

Lowe is currently seeking a successor to Andersen; other senior planners will absorb his duties for now, an agency representative said.