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Internet dating service uDate.com, which competes with market leader Match.com, has hired Bartle Bogle Hegarty as its first agency in the U.S.
The New York shop will handle creative and media duties for the Derby, England-based cli ent. Billings are estimated at $10-15 million.
BBH bested two other finalists, New York shops Ogilvy & Mather and Wieden + Kennedy, said sources.
“BBH clearly differentiated them selves from the competition with their strong focus on strategic planning,” said Sam Bedford, uDate’s vp of sales and marketing in the U.S.
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