BBH, Grey Bolster Creative Teams

NEW YORK Two New York shops have made additions to their creative departments. Bartle Bogle Hegarty has hired one creative team and promoted another, and Grey has added a creative team to its True Grey division.

At BBH, Peter Rosch, 31, and John Hobbs, 37, have been promoted to creative directors. They were formerly copywriter and art director, respectively. They report to group creative directors William Gelner and Thomas Hayo.

BBH has also hired Tom Kraemer, previously a copywriter at TBWA\Chiat\Day in Playa del Rey, Calif., as senior copywriter, and Nick Klinkert, previously an associate creative director at Van Walbeek Etcetera DDB in Amsterdam, as senior art director. Kraemer, 36, worked on accounts including Apple, eTrade and Segway at TBWA\C\D. Klinkert, also 36, worked with clients such as Yellow Pages and Saab at Van Walbeek.

“We were looking for a very strong senior creative team, very strong individuals that we could put together,” said shop president Cindy Gallop about the hires. “Tom is best known for the [Apple] iPod [Silhouettes] work that’s done stormingly well and is sweeping all the awards. … Nick has also done fantastic work.”

Gallop declined to say what accounts Kraemer and Klinkert will begin working on, because “we don’t tend to allocate creative to specific accounts all the time,” she said.

Additionally, the creative team of art director Gianfranco Arena and copywriter Peter Kain has left BBH to work under David Lubars at BBDO.

At Grey, Bart Culberson, 41 and Paul Safsel, 38, have joined as vp, creative directors at True Grey, new posts. They report to executive creative director Jonathan Rodgers.

Culberson, a copywriter, was most recently at DDB in Chicago, where he worked on accounts such as Anheuser-Busch, McDonald’s, American Dairy Association and Discover Card. Safsel, an art director, was previously at Young & Rubicam, working on Sony, AT&T, NFL, Blockbuster and Balance Bar.

Rodgers cited the sense of humor evident on both creatives’ reels, from Culberson’s A-B work to Safsel’s Barqs root beer ads.