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Bartle Bogle Hegarty’s first U.S. TV spots for Levi Strauss feel dark and mysterious—a far cry from the visual gag of rubbery limbs in “Crazy Legs,” TBWA\Chiat\Day’s last effort for the San Francisco jean maker.
The new tone is intended to reflect the daring nature of the product itself: Low Rise Jeans. Two new spots, which break today, have urban settings and unfold like 60-second films.
“Atlas Bakery” features a twentysomething woman who sneaks into a “chop shop” to reclaim her stolen car.
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