BBH Gets 'Dangerous' in First U.S. TV Work for Levi's

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NEW YORK — Bartle Bogle Hegarty’s first U.S. TV work for Levi Strauss feels dark and mysterious-a far cry from the visual gag of rubbery limbs in “Crazy Legs,” TBWA\Chiat\Day’s last effort.

The new tone is intended to reflect the daring nature of the product itself: Low Rise Jeans. Two new spots, which break today, have urban settings and unfold like short, 60-second films.

“Atlas

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