Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK — Bartle Bogle Hegarty is expanding into Latin America by buying an undisclosed stake in a Sao Paulo agency Neogama.
The Brazilian shop is a unit of Chicago-based Bcom3, which also holds a 49 percent stake in BBH. This is the fourth outpost for the London-based BBH, adding to offices in New York, Singapore and Tokyo. Founded in 1999, Neogama, has billings of $29.5 million, with clients that include Umbro, Bradesco and Gradiente.
Neogama founder Alexandre Gama, president and creative director, will continue to head the office which will now be known as Neogama BBH.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in