BBH, Axe Win Chiat Grand Prix

SAN DIEGO Bartle Bogle Hegarty in London was named the Grand Prix winner of the Jay Chiat Planning Award at the Association of American Advertising Agencies’ Account Planning Conference here today. The agency was recognized for its “Click” mating game campaign for client Unilver’s Axe.

“‘Click’ was not an advertising idea, ‘Click’ was not an integrated idea,” said William Charnock, co-head of strategic planning at JWT, New York, and the 4A’s committee co-chair. “It was an idea that fused product and communications in a way that could not be separated.”