BBH Adds $50 Mil. Baileys Liqueur

The London office of Bartle Bogle Hegarty has landed global creative duties on Diageo’s Baileys liqueur, beating out six-year incumbent J. Walter Thompson, the client confirmed last week. Global billings are estimated at $50 million. The Publicis Group-backed office also handles U.K. advertising for three Diageo brands: Baileys, Johnnie Walker and Gordon’s. JWTstill handles Diageo’s Smirnoff, Tanqueray and J&B. The client’s media duties are consolidated at Grey’s Mediacom.