Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
The London office of Bartle Bogle Hegarty has landed global creative duties on Diageo’s Baileys liqueur, beating out six-year incumbent J. Walter Thompson, the client confirmed last week. Global billings are estimated at $50 million. The Publicis Group-backed office also handles U.K. advertising for three Diageo brands: Baileys, Johnnie Walker and Gordon’s. JWTstill handles Diageo’s Smirnoff, Tanqueray and J&B. The client’s media duties are consolidated at Grey’s Mediacom.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in