BBD&S’ Upton Joins Martin



By Trevor Jensen





CHICAGO–Eight years after opening the Milwaukee office of Bender Browning Dolby & Sanderson, Richard Upton said the lure of working with a national healthcare leader at a shop of national repute was too strong to pass up.





Upton announced his resignation last week to become a senior vice president and group management supervisor at The Martin Agency in Richmond, Va. He will head the shop’s Columbia HCA healthcare business.





‘I think the real appeal is I’ve spent so many years in the healthcare and insurance business, and to work with a market leader has tremendous appeal,’ Upton said.





Taking over as managing partners at BBD&S in Milwaukee are Steven Wold, formerly creative director, and Steven Marsho, formerly director of client services. Both said they planned no large changes for the agency, other than hoped-for growth through a strong creative product.





The new team got off to a good start. Last week, BBD&S picked up the Treasure Cave cheese business from Beatrice Cheese, Waukesha, Wis. It also was assigned projects for Beatrice’s County Line cheeses. Billings were not disclosed.





Upton, 46, opened the Milwaukee office of Chicago-headquartered BBD&S in 1979 and built it to a 23-employee shop with a reported $60 million in annual billings. He leaves as an executive vice president and director of BBD&S Advertising, a privately held company. He was closely involved with BBD&S’ Aurora Health Care account and earlier had headed the Wausau Insurance business during 13 years at Cramer-Krasselt in Milwaukee.





Wold, 40, has been with BBD&S for six years, including a stint in Chicago. Marsho, 37, has been with the agency for three years, after four years as an account executive with Young & Rubicam in San Francisco.





Wold and Marsho both said they are happy with the agency’s organization, under which, they say, lines between account services and creative blur. They plan no immediate adjustments.





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